AMBASSADORS

Hugo Lopez

HUGO LOPEZ

TRUE GRIT™ BRAND AMBASSADOR

Andrew Malcolm

ANDREW MALCOLM

TRUE GRIT™ BRAND AMBASSADOR

SCIENCE-BACKED, BARBELL-TESTED

What is True Grit? It’s not going the extra mile; it’s going the extra ten. It’s not one more rep; it’s five more reps. It’s when “good enough” is never enough. True Grit isn’t blind work. It’s precise action performed with maximum effort. It’s reading, interpreting and applying research. It’s the combination of knowledge and power. What you put in is what you get out. True Grit is old-school training cut with new-school science. It’s training harder and smarter. It’s not giving up; it’s getting up. True Grit is for the true warriors, who want the best. True Grit is blood, sweat and study. True Grit is science-backed, gym-proven and barbell-tested.